Propose digital marketing plan to client according to their brief by utilizing digital tools such as Google AdWords, Facebook, Google Trend, SimilarWeb...etc.
Communicate with brand managers/project managers and your digital team members, manage the strategy and check all details.
Discuss with brand managers/projectors to further make adjustment to improve the performance according to client’s KPI.
Measure and optimize paid marketing performance by using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
Identify improvement opportunities in digital marketing (SEM/Facebook/EC platform) growth and efficiency, e.g. account build-out, audience targeting. on all platforms (web, mobile), through performing tests, aligning with other relevant channel owners, e.g. SEO, and detailing out needs for additional tools (3rd party or in-house)
Work closely with other teams to ensure best practices are implemented, execution is aligned, and campaign performance is optimized and achieve ROI, providing guidance, training whenever necessary.
Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
Partner with internal stakeholders to develop appropriate analytical frameworks, reporting, and tools to derive insights and measure the ROI/effectiveness, and communicate performance and key metric scorecards to management.
Manage online marketing campaigns and ensure alignment with business objectives and budget.
Partner with the buyer teams to incorporate seasonal trends and key volume drivers and to create best in class content.
Manage and make sure your team to execute all works on track and in correct way.
At least 4 years related working experience.
In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, Tokopedia, Shopee, and Lazada), and local content distribution and placement networks.
Experienced in handling marketing budgets and forecasting/reporting results.
Experienced in creating digital marketing plan & performance analysis report.
Good command of both written and spoken English.
Certification of Google AdWords /Google Analytics/ Facebook blueprint program is a plus
Work experience in eCommerce & digital marketing field is a must.
Responsible, eager to achieve the target and willing to take challenges.