O2O Best Practice
KOOL POP was established in 2017. Located in Tsim Sha Tsui, Hong Kong, the store spotlights its sales on lifestyle brands which encompass stylish themes.
The store targets brand consignment in part of its efforts to boost up the brand’s offline presence- adhering to traditional practices of person-to-person shopping. In order to expand its presence, KOOL POP also provides brands with e-commerce capability through their websites.
In Egogo, we assist our clients to achieve the practice of online to offline shopping experience. We study the online user behavior and make the discount campaign in both online and offline store. This O2O strategy successful brings more than 45% of sales revenue compared to the single channel also with discount campaign. This exciting new concept has capture the interest of different brands and with 50 brands available in the store, KOOL POP is now the number one trendy shop available in Hong Kong.