Cross-border eCommerce in Tokopedia
Soul Electronics is a leading brand of sport earphones in United States. We helped Soul Electronics to launch their brand in Indonesia mainly focusing their sales through Tokopedia. It was a successful introduction as Soul Electronics has been ranked in the top 5 shop with the most sales. Although it has never been ranked as the top, Soul Electronics is the only official brand ranking in the top 5.
This new, trendy-focused electronics culminated a few months after their first launch with sales reaching a staggering volume of 1000 units per month. Tokopedia also played an important part on traffic driving and It quickly makes Soul Electronics the popular brand for earphones and headphones around Indonesia. And we found out an interesting fact is the teenager from 12 to 18 years old has the highest conversion rate, this is different from other countries.