| Client Updates
Soul Electronics Launches Five New Products in Indonesia

Soul Electronics Launches Five New Products in Indonesia

Soul Electronics is launching its latest headset products in Indonesia. Soul Electronics launches five new products, namely Soul Emotion2, Soul ST-XS2, Soul ST-XX, Soul Ultra Wireless, and Soul Run Free Pro X.

Located at the CoHive Event Space in Kuningan, Jakarta, on October 24, 2019, Soul Electronics Indonesia's Brand Manager Tiffany Yunus explained one by one of the new product lines. Tiffany said that Soul Emotion2 has a portable charging box that can be carried anywhere. With its lightweight, this charging box with USB type-C can charge 3 times faster for more than 18 hours of usage. True Wireless Earphones have IPX4 weatherproof function technology, which not only protects from sweat but can also be used even when it rains. Soul Emotions2 can be connected with Siri or Google Assistant. Soul Emotion2 is available exclusively at Soul Official Shopee starting in October 2019.

Meanwhile, Soul ST-XS2 has an amazing sound quality, typical of Soul Signature Sound. Also equipped with Bluetooth version 5.0 and AAC Codec, Soul ST-XS2 can play music for 5 hours, with a portable charging box that can charge 25 hours. The TWS has been equipped with IPX7 weatherproof function technology, so it can be used even when the weather is bad. Another feature is Transparent Audio Mode, which allows users to hear nearby sounds to be more alert. Also equipped with a built-in button that can answer incoming calls or control music, including pausing music, skip songs or turn off the earphones. The ST-XS2 design also takes the form of C-Shape ear hooks designed by Freebit ™. Soul ST-XS2 can be obtained exclusively at the Official Tokopedia Soul since October 2019.

Furthermore, Tiffany explained that weighing only 4 grams per earbud, Soul ST-XX comes with 6 colorful colors, namely Navy Blue, Matte Black, Raspberry Red, Sakura Pink, Lemon Yellow, and Pure White. With Bluetooth technology version 5.0 and AAC Codec, Soul ST-XX users can produce deep bass, without compromising the clarity of medium and high sound. The Bluetooth version used is Bluetooth 5.0 with weatherproof IPX5 technology. Just like Emotion2 and ST-XS2, Soul ST-XX also has a portable charging box for 3 times of charging, with a total content of 20 hours, and Transparent Audio Mode technology for sound around the user. Soul ST-XX can be ordered at Soul Official Blibli since October 2019.

After the success of the iconic headphone, Soul Ultra, now Soul Electronics released Soul Ultra Wireless. If the previous type was still using cable, this time Soul launched Soul Ultra Wireless, a wireless headphone that was designed optimally for everyday use. With a full earcup model coated with soft leather, Soul Ultra Wireless can also be folded so that it's easy to carry anywhere. In terms of battery, these headphones can last up to 36 hours of playtime. Also equipped with Bluetooth 5.0 and Soul Signature Sound to guarantee quality sound. Soul Ultra Wireless will be available on Soul Official of all marketplaces (Tokopedia, Shopee, Bukalapak, JD.ID, Blibli, Lazada, Jakmall, and Akulaku) starting November 2019.

The last product Tiffany described was Soul Run Free Pro X. Soul Run Free Pro X is equipped with Bluetooth version 5.0 for the experience of listening to music with deep bass, without sacrificing the clarity of medium and high sound. Ergonomic design with ear lock system and ear tips can be adjusted to the size of the user's ear. Weatherproof Nano Coating technology features are ready to deal with excessive sweating when exercising and are also water-resistant. And when not playing music, the magnetic clip design allows Run Free Pro X to stay in the user's neck. Soul Run Free Pro X will be marketed through Soul Official on Lazada starting in November 2019.

The product launching event was also attended by Egogo Hub, as Soul Electronics brand enabler in Indonesia, bloggers, and several influencers. According to Egogo Hub, the market demand for the Soul Electronics products until end of 2018 has increased rapidly to 273 times. The increasing demand for Soul products in Indonesia certainly cannot be separated from the digital sales strategy itself. The company started with credible data that collected from e-commerce partners and the Egogo Hub internal analysis team.